You don’t need a million-dollar ad budget to show up on Google. With the right SEO strategy, small businesses can outrank big brands in local searches.

For example, if you run a plumbing service in Los Angeles, SEO can make sure you appear when someone searches “emergency plumber near me.”

Key SEO wins for small businesses include:

• Local keyword optimization
• Google Business Profile management
• Reviews & reputation building
• Fast-loading, mobile-friendly websites

SEO is the great equalizer. It gives small businesses a fair shot at attracting customers searching online.